There are a lot of clothing lines, shoe maker, bags maker and other product held their fashion shows to promote and to introduce their newest product that they will going to release. Commonly companies like Abercrombie and Fitch and True Religion jeans are the companies who commonly held fashion shows for their newest product release Gucci also held fashion shows for their Gucci shoes products.
In making a fashion shows company usually consider the fact that if they will held a fashion show they should also face the consequences of this, like they need to look for their models that will wear their product and walk in the cat walk. They also need to hire someone who will handle the programs that the show will be having. Also they need to hire people who will do the other jobs like the props, light, cameras and the chair that they needing.
Though it is that hard to hold those fashion show company really gain a lot form it as they are able to introduce their new product and make some investors to invest to a certain product that a company is selling. Fashion shows really help the company and the costumer to know their new products.